ARDA-ROC (Resort Owners’ Coalition) is a 501(c)4 non-profit organization that works to preserve, protect, and enhance the vacation ownership experience through smart policy and sensible regulation. ARDA-ROC is funded by more than 1.5 million timeshare owners who voluntarily contribute to support the coalition. ARDA-ROC works with leaders in the timeshare industry, as well as lawmakers and law enforcement officials to provide consumers an enriched vacation ownership experience that is well protected.